“This property is iconic, of high importance to the UAE’s heritage and a landmark from an architectural perspective “

This property is iconic, of high importance to the UAE’s heritage and a landmark from an architectural perspective – it enjoys a high level of attention and interest from the country’s leaders across all emirates and has significant connection with military institutions across the world.

AFOC&H with its sizeable vacant land available for development (approximately 190,000m2), there is potential for developing and establishing additional food and beverage offerings across the real estate components on site, over and above the existing hotel, officer’s residences and sports facilities.

Through Benoy (lead consultants) and Royal Development Company (client) we were invited to prepare a high level management strategy document in order to determine the food and beverage component mix for the plot and re-development recommendations by PKF given the location, Armed Forces history and existing operational structures.

The output was to communicate recommendations for the food and beverage strategy in terms of the components and associated positioning with a focus to develop AFOC&H food and beverage facilities to secure again its place as a UAE hospitality landmark and ensure the offering was relevant to the locale and potential future markets with EXPO 2020 on the horizon.

Client; Benoy